Australia’s Largest Travelling Ferris Wheel

It’s the biggest in the country at around 25m high – and it will be in Alexandra for Truck Show weekend, 2015!


New – Alexandra Truck Show Market

Did you know we’re adding a Market to this year’s Show?

Located opposite the Woodchop, you’ll find ugg boots through to soy candles, leather belts to local jams… in fact with over 30 stalls you can be sure to find something there for everyone.

The Market is an initiative of the Alexandra Traders and Tourism Association and another opportunity to give local businesses an opportunity to bring their flavour the Truck Show. This is just another great way to support the local tourism association to fuel even more initiatives in and around Alexandra.

Alexandra Gears Up for the 19th Annual Truck, Ute & Rod Show – Sunday 7 June of Queen’s Birthday Long Weekend

The 19th annual Alexandra Truck Ute & Rod Show will be held again over the Queen’s Birthday Weekend featuring Sunday 7 June as the major day for the free public event.

Held on the bitumen of the Upper Goulburn township of Alexandra’s main Grant Street, a crowd of often 12 or 15,000 people attend for a great family day out.

Featuring several hundred vehicles on show from prize winning giant highway trucks, to restored and vintage vehicles of all types, the Alexandra Truck Ute & Rod Show is complemented by a full day program.

The Show display always takes up two or more kilometres in length along Grant and adjoining streets with numerous food offers provided by local community, sporting and support organisations as their fund raiser for the year.

Show spokesman Andrew Embling says each year his Committee adds to the program with new events and features that make an annual family visit to the event a memorable experience.

“Our new features this year will include a Mini Moke display where we already have twenty five entries booked of this enduringly popular vehicle of which 60,000 units were produced as a ‘fun machine’ by the British Motor Corporation in the UK, Australia (where 26,000 were built) and in Portugal.

“We have a couple of Moke enthusiasts in the local area who will be bringing their units along plus we are attracting others from throughout Victoria and even interstate, to make it a very comprehensive line up of what is still a popular vehicle.

“Another new display will be of vintage motor bikes from the earliest versions up to say the 1960 models and again we have strong enquiry from restorers and enthusiasts wanting to add their bikes to the display”.

Proving that there will be attractions for all members of the family there will be a special Market Stall area to display high quality crafts, home wares and food products.

Located at the western end of the Show this display will adjoin the historic Dove Cottage building and looks likely to have about 40 stall holders.

The major Quilt Display staged by the Alexandra Quilters in the Alexandra Shire Hall on Grant Street is always popular and will have another record number of handmade quilts on show.

Always a popular crowd pleaser is the annual Victorian Woodchop Championship with this year two major titles to be decided that will attract Victorian and interstate axemen.

The championships are the impressive Tree Climb event and the Standing Block competition.

Another regular Show feature is the public Auction on Sunday afternoon in the main stage area with an expected 60 to 80 lots of goods often with a transport, trucking or home use theme will be open to bids and there are always bargains to be had.

The Show Committee is also offering a major Raffle with household goods valued at $10,500 as the impressive first prize.

Filling an 8 by 5 trailer the goods to be won will include a large sized colour television, a 245 litre capacity Belu refrigerator, Blu-ray player, sound system for a home theatre, a Simpson washing machine, Stihl Yard Boss chain saw and brush trimmer and a Masport motor mower.

Available for purchase on the Sunday Raffle tickets are only $5 each and the draw will take place at 4.15 pm on the Sunday afternoon.

Second prize is a $2,000 Caltex fuel voucher with the owner of the third ticket drawn to receive a $1,000 Foodworks supermarket voucher.

Live music from the stage in Grant Street is always a Show feature and the keynote acts this year will include the Screaming Eagles with TV personality Jeff Cox ‘Coxy’ featuring on the drums.

They will be joined by the Ruckus country rock band and other emerging local musical talent.

Another key display site will feature the most modern support and service vehicles introduced to the fleets of groups like the CFA, SES and State Government departments.

Some of these were used in the recent prolonged and successful search for young Luke Shambrook lost in the nearby Fraser National Park.

Preceding the Sunday Show on the Saturday afternoon at 2 pm in Rotary Park on Grant Street the commemoration service will be held at the Victorian Truck Drivers Memorial.

Established last year to record, honour and remember those drivers who lost their lives in trucking or transport related accidents the Memorial has become a popular gathering place for reflection by their families and friends.

The names of another 40 drivers who have passed away in recent years will be added to the memorial this year.

The service to remember them will be led by the Rev Graham Brown of the Alexandra Anglican Church.

Liz Martin the executive director of the national transport hall of fame in Alice Springs who keenly supported the Alexandra Memorial is also expected to attend along with other transport industry support personnel.

Andrew Embling says “over the last eighteen years the Alexandra Truck Ute & Rod Show has grown to become a major transport industry and community event.

“With no attendance charge, plenty of parking around the Alexandra township we simply invite everyone interested in a great days outing to come long and walk amongst our exhibits, features and demonstrations.

“Quite simply there is something for everyone from the vehicle enthusiast, admirer or restorer, to mums and dads and of course there is everything for the young from music to sideshows to the popular animal farm for the littlies’ Andrew Embling says.

For more information see or for interview or enquiries about participating call Andrew Embling on 0418 266 038 or Gordon Simpson on 0409 577 212.


The 19th annual Alexandra Truck Ute & Rod Show held annually on the Labour Day weekend has grown into one of Victoria’s free, major public events.

Sunday 7 June will see hundreds of vehicles of all types and ages from giant highway trucks to vintage mobile equipment on show with a huge supporting program over several kilometres of length in Alexandra’s main bitumen Grant Street.

It’s an event that is designed to appeal to all ages and the Alexandra community invites everyone to come to their town for a great days outing.

2015 Mega Raffle

Make sure you get your ticket for the major raffle.  Tickets available at selected traders in Alexandra and surrounds, and you can get your tickets on the day of the show.


Truck of the Show, 2014

Well done Anthony Latorre, owner driver of this stunning 2013 Kenworth K200.  Anthony is a popular and worthy winner.  Congratulations!


The Lady Is A Truckie

At the third service of the Victorian Truck Drivers Memorial, in Alexandra. With some 50 plaques to be added. Two of them will be women well known in the transport industry. The Victorian Truck Drivers Memorial Service will be held on Saturday June 6th at 2pm.

Geraldine Hoare, who died in June 2007, considered a legend among the many women who are drivers.


Geraldine began her career as a ballroom dancer and a figure skater. At the age of 17 Gerri began to drive for Melbourne-Brighton bus lines. When her husband bought a truck, Gerri said, “why not” and began to “give it a go”.

Gerri and her husband began to be involved with furniture removals, when her husband hurt his back, Gerri kept the business going.

While driving for Downard Pickfords, she became the first woman to drive a road train in the Northern Territory.

Gerri purchased an 18 month old Kenworth K model Kenworth, that was to become her pride and joy. In fact the Kenworth turned over 4.3 million kilometres. She entered the Kenworth in truck shows  all over Australia.

Gerri carted grain out of Kilsyth for some time and then began to cart Tupperware from Melbourne to Adelaide. She did this until an accident (A box of Tupperware fell on her and badly damaged her back). In great pain she drove the truck back to Melbourne.

Always known for her dogged determination, sense of humour and sociability, one of Gerri’s last trips was to carry solar cars for the movie “Race the Sun”, starring James Belushi and Halle Berry.

Gerri eventually retired to retired to Rye where she supported disadvantaged children.

The UHF radios are much the poorer for losing the call sign “Copy Grandma”.

Telstra Came To Town

Immediately after the 2013 Alexandra Truck Show, the show committee set about improving voice and data capabilities for the ten to twelve thousand visitors in attendance. The committee engaged several in the Telstra hierarchy and were assured assistance after a distinct lack of capability to make a phone call at the 2013 show.

In late 2013, we were introduced to Jim Rogers, Telstra Team Manager Seymour, Southern Region, who worked tirelessly to see that a project to improve mobile voice and data availability was raised – and delivered.

But, it wasn’t all that straightforward.

You see, there were hurdles to cross to improve the service, not the least being the lack of a 3-phase outlet in the Alexandra Exchange building. One hurdle crossed..

On Wednesday, 4 June, a mobile COW rolled into town, and her 12m antenna mast raised.

Clearly an exception on the parking rule was in order for this exceptional 3.5 tonne appliance.

Then there was the huge task of coordinating data routing from Alexandra, via Seymour to the Melbourne data on-ramp in Exhibition St.

Note the two cables that enter the COW:  The 3-phase power and the blue optic fibre data cable.

As opposed to a SatCOW (a literal Satellite Cell on Wheels) as was used nearby during the 2009 bushfire emergency, this appliance is connected directly by fibre. Within the exchange building the fibre is spliced into the terrestrial network.

Fortunately for those of us who struggle with acronyms, there was no requirement for a MEOW (Mobile Exchange on Wheels).

Jim Rogers was instrumental in the provisioning of this important infrastructure and drew the attention of visiting Indi Member of Parliament, Cathy McGowan MHR, at the annual Alexandra Truck, Ute & Rod Show dinner on 7 June. One feels the Member for Indi may have other projects in mind for the industrious people of Alexandra.

Our sincere thanks to Jim Rogers for such a successful result.

I Can See My Truck From Here!

What a sensational image of the thousands of happy punters at the 2014 Alexandra Truck Ute & Rod Show.


We’ll see you at the next Alexandra Truck, Ute & Rod Show on the June Queen’s Birthday weekend.

Valued Industry Support For Victorian Truck Drivers Memorial

Transport industry and corporate support continues to be received by the Alexandra Truck Ute & Rod Show towards the construction and materials cost for the Victorian Truck Drivers Memorial that is under construction in Rotary Park Alexandra.

The latest support has come by way of a donation from the CMV Foundation of the CMV (Commercial Motor Vehicles) group which has provided a cheque for $5,000 to the project.

The CMV Foundation’s charter is to make donations and provide support to worthy causes in the broader community.

Since it was founded in 1953 by the late Sidney Crawford substantial funds have been donated to developing social responsibility and awareness while assisting those less fortunate.

Another supporter is the Hallam Truck Centre which with its associated business Bayswater Truck Centre is a major Victorian distributor of Kenworth, DAF and Fuso trucks of all sizes and types.

The Hallam Truck Centre group also an exhibitor at the Truck Show has contributed $3,000 to the Victorian Truck Drivers Memorial project.

Additional support has also come in the form of a $1,000 donation from Western Truck Towing & Repairs a major transport industry and vehicle towing and repair business based in the Melbourne suburb of Newport.

Alexandra Truck Rod & Ute Show President Matt Ellis said the financial support from industry is highly valued and appreciated by the organising committee.

“While we have received significant donations of materials and plenty of volunteer labour help from local tradespersons in building the memorial, the funds are nevertheless highly appreciated.

The Victorian Truck Drivers Memorial in Rotary Park is designed to provide a permanent place of memory and reflection for the partners and families of those who may have lost their lives in transport related accidents.

The Memorial will be officially opened on Saturday 7 June at 2 pm to precede the annual Truck Show.

We invite members of the local community and from throughout Victoria to attend and to witness the dedication ceremony..

The Memorial is a joint project of the Creative Ministries Network of United Care, the Alexandra Truck Ute & Rod Show with able support provided by the Murrindindi Shire Council.

Families wishing to participate or have their members name recorded on the memorial are invited to contact Bette Phillips at United Care on 0409 768 883.

Liz Martin who is the CEO of the major Australian Transport Hall of Fame in Alice Springs is also the project patron and will be visiting Alexandra for the official opening and the Truck Show weekend.


Providing their support to the Victorian Truck Drivers Memorial in Rotary Park are from left Show President Matt Ellis, Carmel Brudenell, Bette Phillips from Uniting Care, committee member Andrew Embling, Daniel Crawford and Jamie Howard from Hallam Truck Centre and committee man Gordon Simpson.

Alexandra Quilters Will Have Another Major Display

The Alexandra Quilters are an active local community group and their display of their craft work has long been a feature of the Truck Ute & Rod Show,

The Quilters will again have all their work on show in the Alexandra Shire Hall with their display available from 2 pm on Saturday afternoon and all day Sunday.

Admission to the display is only a $2 coin and visitors also gain a complimentary entry to judge what they consider to be the best quilt of the show.

There is also the opportunity to buy a raffle ticket with the prize being one of the amazing high quality, colourful and handmade local quilts.

Tickets are only $2 and the funds raised in the raffle will be provided this year to support the Alexandra Playgroup.

This will maintain the long tradition of the Alexandra Quilters in supporting worthy community organisations by donations of the funds raised by their display.

Quilting is a traditional craft which is actively supported in many communities.

It is often associated with the Amish community of the USA although there are numerous variations in many other parts of the world.

The Alexandra Quilters group has over forty members who participate in their teaching lessons and exchange of ideas.

Denise Fiddes secretary of the group says that a quilt can often involve one hundred hours of more of time input from the sourcing of the materials to the detail involved in stitching the final quilt together.

She says there are very few towns in Victoria that are without an active quilters group.

“We recently travelled as a group to Castlemaine to see the work that their local quilters group is doing and to swap ideas.

“Quilting provides a lot of enjoyment, relaxation, even therapy to for a lot of people.

“And quilting has a great tradition in many societies and is clearly a very active interest in many other countries”.

It looks like possibly sixty locally handcrafted quilts will be on display in the Alexandra Shire Hall as a feature event associated with the Alexandra Truck Ute & Rod Show.


Denise Fiddes (left) with Jennie de Frietas of the Alexandra Quilters group with one of the beautifully designed and hand crafted quilts that can be viewed in the expanded display on Saturday afternoon and all day Sunday of the Truck Ute & Rod Show.

The display in the Shire Hall on Saturday afternoon and all day on Sunday will be one of the biggest ever with a $2 gold coin for entry and a vote in judging the best quilt of the show.

Funds raised in the $2 raffle for a beautiful quit will go this year to the Alexandra Playgroup.